About COLLAR (Our history)

Continuous research, development of new materials, and production of unique products help us anticipate customer desires and shape the future of the market.

Our journey

Since 1995, COLLAR has started its journey from home-made products by a few craftsmen to becoming a modern production with a worldwide reputation and a team of over 500 employees.

COLLAR products

COLLAR Company is a family business whose history began with the first dog collar made from an army belt by Yuri Sinitsa and his father.

The first production was located in a two-room apartment. Since 1995, the company has grown internationally, with more than 500 employees and a presence in 78 countries.

Yuri Sinitsa is the owner, his younger brother is responsible for managing operations, and Nikolai has risen from designer to CEO in 15 years.

Their father, Yuri Sinitsa, is the director of logistics and quality and head of production at SuperCat wood litter.

The Sinits family has a high level of trust and a common goal – to increase the number of happy pets and their parents, which has transformed them into a successful company over the past 26 years.

COLLAR in numbers

1995

Founded

6000

Products

4000

m² production area

17

Own brands

Buy COLLAR products

Our history

1995

Collar production

Start of production of TM COLLAR leather collars.

2003

New to the market

SuperCat wooden cat litter release.

2007 year

The first million

The first millionth TM COLLAR collar has been released.

2008 year

International arena

The company participated for the first time at the Interzoo 2008 exhibition (Germany).

2011 year

PULLER

Premiere of a unique dog fitness weapon.

2011 year

The company's new brand

Premiere of innovative aquarium LED lights AquaLighter.

2011 year

Worldwide success

Premiere of the world's smallest and quietest aPUMP aquarium compressors.

2012 year

Sports with dogs

Introducing DogPuller – a new sport for dogs with the PULLER fitness weapon.

2016 year

Pet Business Award

TM AiryVest was named a "Best Product of 2016" in the USA *.
* According to the authoritative zoo publication Pet Business.

2017 year

COLLAR innovations

Premiere of Flyber, the world's first reversible flying disc for dogs.

2018 year

The first Dog Puller World Championship

70 sports couples from 7 countries around the world participated in the championship in Prague.

2019 year

PET ICON AWARDS

COLLAR company owner received Pet ICON Awards.

2019 year

Partnership with NASA

Launching pet accessories with NASA-approved designs.

2020 year

Partnership with Warner Bros.

Release of a series of licensed products featuring DC Comics characters.

2021 year

Product of the year

WAUDOG round retractable rope won the international competition PET worldwide – Products of the Year 2020 | 2021.

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