{"id":7760,"date":"2025-05-03T09:09:44","date_gmt":"2025-05-03T09:09:44","guid":{"rendered":"https:\/\/zoostandart.ge\/?page_id=7760"},"modified":"2025-10-26T02:46:52","modified_gmt":"2025-10-26T02:46:52","slug":"collar","status":"publish","type":"page","link":"https:\/\/zoostandart.ge\/en\/collar\/","title":{"rendered":"collar"},"content":{"rendered":"
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\n About COLLAR (Our history)<\/span>\n <\/h1>\n

\n Continuous research, development of new materials, and production of unique products help us anticipate customer desires and shape the future of the market.\n <\/p>\n <\/div>\n <\/section>\n\n \n

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Our journey<\/h2>\n
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\n Since 1995, COLLAR has started its journey from home-made products by a few craftsmen to becoming a modern production with a worldwide reputation and a team of over 500 employees.\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n

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COLLAR products<\/h2>\n
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COLLAR Company is a family business whose history began with the first dog collar made from an army belt by Yuri Sinitsa and his father.<\/p>\n

The first production was located in a two-room apartment. Since 1995, the company has grown internationally, with more than 500 employees and a presence in 78 countries.<\/p>\n

Yuri Sinitsa is the owner, his younger brother is responsible for managing operations, and Nikolai has risen from designer to CEO in 15 years.<\/p>\n

Their father, Yuri Sinitsa, is the director of logistics and quality and head of production at SuperCat wood litter.<\/p>\n

The Sinits family has a high level of trust and a common goal \u2013 to increase the number of happy pets and their parents, which has transformed them into a successful company over the past 26 years.<\/p>\n <\/div>\n <\/div>\n <\/section>\n\n \n

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COLLAR in numbers<\/h2>\n
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1995<\/div>\n

Founded<\/p>\n <\/div>\n

\n
6000<\/div>\n

Products<\/p>\n <\/div>\n

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4000<\/div>\n

m\u00b2 production area<\/p>\n <\/div>\n

\n
17<\/div>\n

Own brands<\/p>\n <\/div>\n <\/div>\n Buy COLLAR products<\/a>\n <\/div>\n <\/section>\n\n \n

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Our history<\/h2>\n
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\n 1995<\/span>\n

Collar production<\/h3>\n

Start of production of TM COLLAR leather collars.<\/p>\n <\/div>\n

\n 2003<\/span>\n

New to the market<\/h3>\n

SuperCat wooden cat litter release.<\/p>\n <\/div>\n

\n 2007 year<\/span>\n

The first million<\/h3>\n

The first millionth TM COLLAR collar has been released.<\/p>\n <\/div>\n

\n 2008 year<\/span>\n

International arena<\/h3>\n

The company participated for the first time at the Interzoo 2008 exhibition (Germany).<\/p>\n <\/div>\n

\n 2011 year<\/span>\n

PULLER<\/h3>\n

Premiere of a unique dog fitness weapon.<\/p>\n <\/div>\n

\n 2011 year<\/span>\n

The company's new brand<\/h3>\n

Premiere of innovative aquarium LED lights AquaLighter.<\/p>\n <\/div>\n

\n 2011 year<\/span>\n

Worldwide success<\/h3>\n

Premiere of the world's smallest and quietest aPUMP aquarium compressors.<\/p>\n <\/div>\n

\n 2012 year<\/span>\n

Sports with dogs<\/h3>\n

Introducing DogPuller \u2013 a new sport for dogs with the PULLER fitness weapon.<\/p>\n <\/div>\n

\n 2016 year<\/span>\n

Pet Business Award<\/h3>\n

TM AiryVest was named a "Best Product of 2016" in the USA *.
* According to the authoritative zoo publication Pet Business.<\/p>\n <\/div>\n

\n 2017 year<\/span>\n

COLLAR innovations<\/h3>\n

Premiere of Flyber, the world's first reversible flying disc for dogs.<\/p>\n <\/div>\n

\n 2018 year<\/span>\n

The first Dog Puller World Championship<\/h3>\n

70 sports couples from 7 countries around the world participated in the championship in Prague.<\/p>\n <\/div>\n

\n 2019 year<\/span>\n

PET ICON AWARDS<\/h3>\n

COLLAR company owner received Pet ICON Awards.<\/p>\n <\/div>\n

\n 2019 year<\/span>\n

Partnership with NASA<\/h3>\n

Launching pet accessories with NASA-approved designs.<\/p>\n <\/div>\n

\n 2020 year<\/span>\n

Partnership with Warner Bros.<\/h3>\n

Release of a series of licensed products featuring DC Comics characters.<\/p>\n <\/div>\n

\n 2021 year<\/span>\n

Product of the year<\/h3>\n

WAUDOG round retractable rope won the international competition PET worldwide \u2013 Products of the Year 2020 | 2021.<\/p>\n <\/div>\n <\/div>\n

\n \u2190<\/span>\n <\/div>\n
\n \u2192<\/span>\n <\/div>\n
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